Our Process

Design

All of our designs start at the drawing board. Here we brainstorm the dynamic campaign that illustrates your brand’s message and design the visual elements to best elevate your brand and convey your message.

Amber and David at the drawing board in the Craft Ads Pasadena studio garage.

Production

Next, it’s time to put brush to canvas. Behind every paint stroke is passion and immense attention to detail. We use locally sourced materials from independent vendors to provide the best quality.

David paints a retro-style advertisement for Coca-Cola

Capture & Print

Then it’s off to the printer! Our hand-painted designs are enlarged to fit on our billboards with high-quality digital reprographic systems, which include a high-resolution Phase One digital capture station. This ensures our billboard murals retain their detailed craftsmanship.

Craft Ads' printer for enlarging our hand-painted designs

Installation & Maintainance

And voilà! The hand-painted billboard mural is installed  for everyone to admire. We preserve the quality of our ads by performing ongoing maintenance, so they remain in picturesque condition.

Craft Ads' first hand-painted outdoor billboard mural in Pasadena, California