According to the OAAA, in 2022 they site an average ROI on billboards of 6:1; however that should be taken with a grain of salt because they represent the industry. It is reasonable to expect somewhere between 2:1 and 5:1. The ROI for billboards can be high, particularly if they are well-placed and if the advertisement is eye-catching and memorable.
Billboards offer a unique value in terms of broad visibility and fixed costs, which can be particularly valuable for campaigns aiming to increase brand awareness, meaning high visibility billboards in picturesque high-traffic areas offered to a broad audience. Because the medium requires simplicity, it often leads to clear, impactful messaging that's remembered. This increases brand awareness significantly.
Unlike digital forms of advertising, where costs can vary based on clicks or impressions, billboards have a fixed cost, making budgeting straightforward.
In regards to our money back guarantee. If 30 days after the conclusion of the campaign, the client is not satisfied with the project for any reason and they submit in writing their dissatisfaction, request a refund and engage in a follow up call with an official representative of Craft Ads regarding their dissatisfaction and the client is not satisfied with the attempts to resolve the complaint, the client is then entitled to 100% of their investment back.
